A rich, visual retelling of history, international in scope, this book charts the evolution of ´print´ into ´graphic design´ between 1700 and 1914. It is organized into six chapters, each beginning with a short introductory text before immersing the reader in a wealth of delightful and fully captioned examples of printed ephemera - handbills, posters, advertisements, catalogues and labels - that served the demands of the emerging consumer classes of the 18th, 19th and early 20th centuries and reveal the extraordinary skill, craft, design sense and intelligence of those who created them.